Doktor.se’s ambition is to streamline and create better accessibility to Swedish healthcare. By shifting initial care to digital platforms they conserve resources, accelerate patient care, and ease the burden on traditional in-person services.
Since its founding in 2016, Doktor.se's appearance had remained largely unchanged. However, during my time at the company, the need for a transformative shift became evident. As a result, we embarked on a partnership with Kurppa Hosk to craft a completely new brand identity for Doktor.se. This collaboration resulted in a visually compelling and cohesive design, enhancing our ability to connect with both existing and new audiences.
After finalizing our collaboration with Kurppa Hosk, I assumed the role of developing and refining individual assets. This encompassed tasks ranging from crafting engaging emails to enhancing the user interface of our website, as well as creating polished print materials and devising a comprehensive signage system for our health clinics. This process aimed to maintain consistency and cohesiveness throughout our rebranding efforts, ensuring a seamless and impactful transition across all touchpoints.